The Google Street View tour allows art galleries to showcase their current and past exhibitions, providing customers with a timeless viewing experience that never expires. By enabling virtual visitors to explore the gallery’s art and exhibitions from anywhere in the world, the tour helped the gallery reach a wider audience and establish itself as a leader in the art world, leading to increased interest and curiosity about the gallery’s art and artists. In addition, the virtual tour adds benefits for artists, allowing them to plan and visualise their upcoming exhibitions within the gallery space. By offering artists the opportunity to explore the gallery virtually and plan their installations ahead of time, the tour helps to streamline the exhibition process and ensure a seamless experience for both the gallery and its artists.